Skip to content

Don’t Make the Top 30 SEO Mistake

Don’t Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be in the Top 30
or you can pretty much give up any hope of getting a visitor to
your web site.

Yes, there is truth in that Top 30 goal. Occasionally, a
potential customer will make his or her way to the #30 position
in search of a particular product or service. The odds just
aren’t that high.

Yet, industry research and ongoing search engine user behavior
analysis shows that most people will focus on the first few
results. Who can blame them? It takes a great deal of patience
to wade through the rest of the options.

It’s going to mean a great deal more if you can get that prized
search term in the Top 10 (first screen) or even the Top 3 or
Top 5 with the right SEO
marketing strategies.

With so much competition, is that even possible? Yes – if you’re
realistic. Here’s the key: don’t spend an inordinate amount of
time in the single keyword “cars” if you offer something more
specific, such as “automotive accessories.” You stand a much
better chance of getting that coveted top spot with a more
reasonable search phrase.

Don’t ignore those single words if they really represent what
you do. Generally, single words have a fighting chance if other
SEO factors are rooting for you along the way, including pages
with lots of content, options to include content up high, other
pages featuring the same keyword, a domain name with the
keyword, a page name with the keyword and plenty of link
popularity built around the keyword. You just have to tie it all
together.

Obviously, fewer people search for “automotive accessories” than
“cars.” But you’ll be able to reach more search engine users -
and prospective customers – if you frame most of your SEO
strategy around specific search engine phrases that adequately
reflect what you do. Join the Top 10 Club and reap the benefits

Michael Murray is vice president of Fathom SEO, an Ohio-based search engine
optimization firm. He authored the “U.S. Manufacturers
Resist Natural Search Engine Optimization and Online Sales
Leads” study and a white paper, “Search Engine Marketing: Get in
the Game.” michael@fathomse
o.com


Related Blogs

Tarih 04 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
Anahtar Kelimeler ,

SES Chicago 2010 is Being Held in October!?!

SES Chicago 2010 is Being Held in October!?!
Now, I’ve known for months that SES Chicago 2010 was being moved from it’s traditional slot in December to October this year, but I was surprised at SES San Francisco last week to hear an industry veteran blurt out, “SES Chicago is being held in October!?!” Click to read the rest of this post…
Read more on Search Engine Watch

How Insiders Game User-Generated News for Money
The Web. Open, democratic, leveling, freeing information from closed networks. The wisdom of the crowds. Or so it seems.
Read more on Business Insider

Ethics Denial By Online Reputation Management Firm Reputation 24/7
A BUSINESSMAN today urged companies with squeaky-clean profiles to consider hiring online web experts to safeguard their reputation in cyberspace.
Read more on PRWeb via Yahoo! News



Related Blogs

    Tarih 03 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
    Anahtar Kelimeler , , , ,

    Weekly Search & Social News: 08/31/2010

    Weekly Search & Social News: 08/31/2010
    Hey there my friends… welcome to this week’s edition;’7 Days of Search and Social‘ . Well, the summer is definately drawing to a close here. August if almost over, bloggers are springing back to life and the conference/seminar world is springing to life. There was some interesting news bits as well and I was torn [...] Check out the SEO Tools guide at Search Engine Journal . Weekly Search …
    Read more on Search Engine Journal

    Typhoon Kompasu Lashes Seoul; Flights Canceled, Schools Closed
    Typhoon Kompasu reached islands off the west coast of the Korean peninsula, bringing strong winds and heavy rain that knocked out power in parts of Seoul, forced the cancellation of flights and delayed the opening of schools.
    Read more on BusinessWeek

    The Best 50 Search Engine Optimizations Companies in September 2010 by topseos.com
    The Top 50 Search Engine Optimization Companies in the United States for September 2010 as ranked by topseos.com, have been released by the independent authority on search vendors. topseos.com identifies and ranks the best Search Engine Optimization service providers in the industry.
    Read more on PRWeb via Yahoo! News



    Related Blogs

    Tarih 02 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
    Anahtar Kelimeler , , , ,

    Wednesday, September 15

    Wednesday, September 15
    Professional Networking Association (PNA) is a chance for local business people to connect with other area businesses to increase referral traffic and encourage one another. Meetings are weekly and attendees are given a chance to talk briefly about their business.
    Read more on Everett Herald

    Google Search Now Indexes & Crawls SVG Files
    The Google Webmaster Help blog announced they are now indexing SVG files and documents. SVG is a royalty-free graphics format typically used on the web for fancy font usage.
    Read more on Search Engine Land

    PR Social Media Release Update: Use the Latest Templates, Tips and Inside Tricks to Boost Pick-Up
    OAKLAND, CA–(Marketwire – 09/01/10) – Results oriented PR pros looking to get the latest information on SMRs that will help spread their news virally, increase website traffic, kick-start SMO (social media optimization) efforts and boost visibility for their brand need to attend this new webinar titled: ” PR Social Media Release Update: Use the Latest Templates, Tips and Inside Tricks to Boost …
    Read more on Marketwire via Yahoo! Finance



    Related Blogs

    Tarih 02 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
    Anahtar Kelimeler ,

    I want a seo company which is connected to medical marketing services?

    Question by Roger Phillips: I want a seo company which is connected to medical marketing services?
    I want a seo company which is connected to medical marketing services, I require it as soon as possible, if any one of you have any experience so please help me to know site like this?

    Best answer:

    Answer by Mark
    I think all seo company provides this facility, but I have used a company like medicalwebexperts.com in the past and my experience with that company was outstanding. According to me it’s also helpful to you.

    Give your answer to this question below!

    Related Blogs

    Tarih 01 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
    Anahtar Kelimeler , , , , ,

    I want a seo company which is connected to medical marketing services?

    Question by Roger Phillips: I want a seo company which is connected to medical marketing services?
    I want a seo company which is connected to medical marketing services, I require it as soon as possible, if any one of you have any experience so please help me to know site like this?

    Best answer:

    Answer by Mark
    I think all seo company provides this facility, but I have used a company like medicalwebexperts.com in the past and my experience with that company was outstanding. According to me it’s also helpful to you.

    What do you think? Answer below!

    Related Blogs

    Tarih 01 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
    Anahtar Kelimeler , , , , ,

    Microsoft Adds Food Cart Finding Layer to Bing Maps

    Microsoft Adds Food Cart Finding Layer to Bing Maps
    Apparently food carts are a very big deal in Portland, Oregon. So big in fact that Microsoft has developed a new mapping layer that allows searchers to locate these carts in the Bing Maps service. This new layer is joining the ranks of other food cart finders including a maps layer from FoodCartsPortland.com on Google [...] Check out the SEO Tools guide at Search Engine Journal . Microsoft Adds …
    Read more on Search Engine Journal

    UC Irvine Extension Offers Search Engine Optimization Specialized Studies Program
    IRVINE, Calif.—-The University of California, Irvine Extension, the continuing education arm of UC Irvine, today announced the availability a new Search Engine Optimization Specialized Studies Program.
    Read more on Business Wire via Yahoo! Finance

    Entrepreneur & Founder of the 3 Step Plan, Andy Willoughby, Reviews Social Media Tips for Home Based & Network …
    KANSAS CITY, MO–(Marketwire – August 31, 2010) – Andy Willoughby, entrepreneur and founder of the 3 Step Plan, issued a whitepaper regarding social media for home-based and network marketing businesses. Due to the number of professionals who are unemployed because of the economy, entrepreneurship is on the rise and social media will be a great tool.
    Read more on Marketwire



    Related Blogs

    Tarih 01 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
    Anahtar Kelimeler , , , , , , ,

    How Real SEO Analysis Works

    How Real SEO Analysis Works

    If you’re serious about SEO, you need to know how to analyze
    the information you uncover.

    A decade ago, businesses were wondering whether they need to be
    part of the Internet. By the late 1990s, plenty signed up and
    did the basics like placing keywords in the META data.

    Unfortunately, that’s all some companies do – pick out keywords
    that may or may not be appropriate and pack them into the META
    keyword data set that search engines pretty much ignore.

    Proper analysis requires sound thinking and judgment in many
    areas. We’ll focus on two major ones – Top 300 and page caching.

    Top 300 What’s the Top 300? It doesn’t sound too valuable unless
    your biggest customer of the last 10 years actually traveled
    that deep into the depths of search engine information overload.

    Actually, any number will do depending on your interest. Start
    with your 10 favorite search terms (or carefully targeted search
    terms). To track your growth, think big. If you’re ranking No.
    292 one week and then a week later, you’re No. 154, you know
    you’re on the right track.

    Too many SEO managers
    make the mistake of tracking the Top 30 results and miss out on
    the wonderful fact that they’re already No. 31. Don’t be poorly
    informed.

    Page Caching Google is the best for this because of how fast it
    continues to reindex pages. Create your own Google Cache
    Calendar – a Word or Excel document will do. List your strategic
    pages – say about 10 for starters. Apply the Top 300 rule, check
    your rankings and record the cache dates. Over time, those dates
    form patterns that can help you determine when Google will
    return next – enabling you to time your next set of SEO updates.

    If you’re not in the Top 300, you can still get some perspective
    from the page cache analysis if you’re still planning to
    optimize a given page. It’s easy to find the page – if it’s in
    Google’s index. Just enter the URL as your search phrase or find
    some unique text from the page and search for that string of
    words with quotes on each end. Either will result in a top SEO
    ranking and you can grab the cache date.

    The bottom line is that you need to track you’re progress before
    making changes to the strategic SEO pages

    Michael Murray is vice president of Fathom SEO, an Ohio-based search engine
    optimization firm. He authored the “U.S. Manufacturers
    Resist Natural Search Engine Optimization and Online Sales
    Leads” study and a white paper, “Search Engine Marketing: Get in
    the Game.” michael@fathomse
    o.com

    Tarih 01 Eylül 2010 by SEO Türkiye - SEO - 0 Yorum
    Anahtar Kelimeler , ,

    Will changing hosts cause any SEO concerns?

    Fernando C from Spain asks: “We are a pretty big site. We are changing our hosting company in the next few weeks (same country). Should we be scared from an SEO perspective?”
    Video Rating: 4 / 5

    Tarih 01 Eylül 2010 by SEO Türkiye - SEO - 15 Yorum
    Anahtar Kelimeler , , ,

    How many words as a minimum should you have on a web page for SEO?

    Question by gay-pianist: How many words as a minimum should you have on a web page for SEO?
    Someone told me that the best amount of words for the WORK YOU DO for SEO is 300-600 is that true?

    Best answer:

    Answer by the_sharp_sword
    yes that’s true 100%

    Know better? Leave your own answer in the comments!

    Tarih 01 Eylül 2010 by SEO Türkiye - SEO - 3 Yorum
    Anahtar Kelimeler , , , ,

    Powered by Yahoo! Answers

    ¨